General Motors confirmed on Thursday its intention to market its all-electric Cadillac vehicles in Switzerland as well as other European countries. This marks the company’s return to the European market after selling the Opal and Vauxhall brands in 2017.
Jaclyn McQuaid, GM’s European market head explained that direct-to-consumer sales of the Cadillac EVs would be introduced to Switzerland and rolled out to other European markets over the five years that follow, with Sweden and France being next in line. The first model to be made available in Switzerland is the Cadillac Lyriq, with a starting price of 82,000 Swiss francs ($89,490).
The American vehicle manufacturer’s dive into the European market is a trend being followed by several of its major rivals, with over one in every five cars sold in Europe in August being electric. Chery, BYD, and Xpeng have all announced plans to expand into Europe, building the competition faced by GM.
