After engaging in a round of Series E funding, fitness tracker startup Whoop raised a grand total of $100 million, the company reported on Wednesday. The startup venture is now estimated to have a worth of $1.2 billion.
In addition to receiving the backing of venture capital firm IVP and SoftBank Vision Fund 2, a whole host of world-class athletes decided to give their backing. This included the likes of Super Bowl MVPs Patrick Mahomes and Eli Manning, as well as NBA All-Star Kevin Durant.
The Boston-based Whoop first rose to prominence with the release of its fitness band and health tracking services. By signing up for Whoop’s monthly subscription service, customers receive round-the-clock health monitoring along with a complimentary fitness band.
This Whoop fitness band has proven to be a popular choice among professional athletes, with the PGA Tour even deciding to purchase 1,000 bands to provide to players, caddies, and media personnel covering the organization’s tournaments.
Currently, Whoop’s fitness band has enjoyed particular popularity among consumers who are concerned about the health threats posed by the COVID-19 virus. One of its main features, namely measuring one’s respiratory rate, is a key indicator of whether or not one is experiencing symptoms of the disease.
