Uplist has rolled out Homebuyer Intelligence, a new listing-connected product that places live mortgage information directly inside real estate marketing materials. The Washington state-based technology company said the tool is available to subscribers now and is designed to work across flyers, open houses and digital property listings.
According to the company, loan officers can create a single Uplist link or QR code that leads buyers to a personalized page tied to a specific listing. That page uses the lender’s live pricing to show an estimated monthly payment that includes principal, interest, taxes and insurance, while also allowing users to compare financing paths and test affordability scenarios without logging in, submitting a form or triggering a credit pull.
Designed for buyers, agents and lenders
The product lets shoppers explore variables such as rate changes, home price adjustments, down payment options and temporary buydowns. Buyers can also share the scenario by text, email or directly with the loan officer. Uplist said the pages include loan officer branding and required disclosures, and that the tool is meant to make static listing materials more interactive for agents and homebuilders.
One of the features highlighted in the announcement is support for common seller-paid buydown structures, including estimated seller credits and year-by-year payment schedules. Uplist said that can help show how seller-paid financing may affect early payments, especially in a builder setting before a buyer leaves the model home. The company also said the pages are built to be discoverable by AI-powered search assistants, which can direct consumers researching affordability to lender-verified information tied to a specific listing.
In the company’s view, the tool is intended to address affordability questions earlier in the homebuying process, particularly in a market shaped by high rates and limited inventory. Uplist said the feature can help loan officers stay connected to the transaction even when they are not physically present at a showing, while giving agents and builders a way to respond to payment concerns with lender-specific numbers rather than generic calculators. Homebuyer Intelligence is available now to Uplist subscribers, and lenders can request a demo.
Source: housingwire.com
