McDonald’s profits in Q4 fell short of what Wall Street was expecting, achieving a $5.31 billion revenue instead of the $5.37 billion that was ancticapted. But thankfully, the fast-food conglomerate was able to thrive in other ways.
Due to the COVID-19 pandemic, McDonald’s, like countless other companies, were forced to adapt their style in order to survive. One of the things they did was innovate their menu, as well as their takeout and mobile ordering options.
For instance, they recently announced plans to bring back certain menu favorites, including the Spicy Chicken McNuggets and their Mighty Hot Sauce. They are set to offer them on their menu starting on the first day of February.
They also announced plans to offer three different variations of their crispy chicken sandwich. Starting February 24th, the popular sandwich will be available in deluxe, classic, and spicy.
There’s also been a lot of buzz in the finance world about the McPlant, which will be a plant-based burger unlike what people normally expect from McDonald’s.
Based on all these changes, investors have much reason to be optimistic about the fast-food chain, despite them not living up to Wall Street’s initial fourth-quarter expectations.
