Emirates is preparing a $2 billion defensive push as Saudi Arabia’s newly launched Riyadh Air begins selling tickets and operating scheduled flights, according to the report. Rather than competing on fares, the Dubai-based carrier is focusing on a broad refresh of its long-haul product in an effort to preserve its position in premium international travel.
Fleet overhaul and premium economy expansion
The program centers on refurbishing 219 widebody aircraft, including Airbus A380s and Boeing 777s. The work involves stripping and rebuilding cabin interiors, with seats, carpets and panels removed as part of the modernization effort. A key part of the plan is expanding premium economy across more of the network, giving Emirates another cabin option between business and economy.
Riyadh Air is entering the market with support from Saudi Arabia’s Public Investment Fund and has said it aims to serve more than 100 destinations by 2030. The airline has already announced high-profile routes such as London Heathrow and Manchester, putting pressure on Emirates’ long-established hub strategy. Emirates, which reported a record annual profit of AED 22.8 billion, is using that financial strength to move quickly while aircraft delivery delays continue to affect the wider industry.
The report says the competition is about more than two airlines fighting for passengers. It reflects a broader contest over premium transit traffic in the Middle East, where Dubai has long been the dominant hub and Riyadh is now seeking a larger role.
Source: simpleflying.com
