Adobe Inc revealed on Wednesday its intention to add payments to its own eCommerce platform, thereby enabling merchants to accept credit cards and other forms of payments for their online stores. This move will help Adobe to strengthen its competitiveness against the likes of Shopify, having first delved into the development of eCommerce software in 2018.
In addition to credit and debit cards, Adobe is in talks with PayPal Holdings over the inclusion of PayPal as one of the accepted forms of payment. This move will enable the simplifaction of the eCommerce development process, as until now, Adobe clients have had to build and operate their own payment channels.
“What they’re really looking for is the simplicity of operations and having all of their reporting and reconciliation in a single toolset,” Peter Sheldon, senior director of commerce strategy at Adobe, said in an interview.
Adobe’s decision to branch out into payment services marks the latest effort of the company to embrace a broad expansion strategy. The company has stated that it intends to expand into territories such as Australia, Canada, and Western Europe by 2022.
