Salomon is preparing for a larger retail footprint in the United States, with executives saying the brand could operate 12 to 15 U.S. stores by the end of 2027. The outdoor and performance label recently opened a new store in New York City, lifting its standalone U.S. store total to six, and it also has a Beverly Hills location planned for the fall.
The company is looking at additional cities including Boston, San Francisco and Miami as it expands “city by city,” according to its leadership. Salomon’s U.S. stores currently include four locations in New York City, one each in Chicago and Los Angeles, plus outlets in New York’s Central Valley and Ogden, Utah. Executives said the brand’s U.S. stores have reached four-wall profitability within their first year.
Retail stores and wholesale both remain central
While Salomon is adding owned stores, it is also working to widen wholesale distribution through its Epicenter strategy. In North America, roughly two-thirds of the business comes from retail partners such as REI, Nordstrom and Fleet Feet, while about one-third comes from direct channels including stores and e-commerce. The brand is set to enter 44 Foot Locker locations later in July and continues to look for more partners across the Americas.
Salomon, which was founded in 1947 in the French Alps, has been expanding its profile beyond its outdoor roots into what it describes as “sportstyle.” The brand, owned by Amer Sports, sells footwear, apparel, accessories and hydration products, and executives said its stores are intended to function as community hubs with events and local programming. That approach includes tailoring assortments to neighborhood demand, such as carrying more hydration vests at its Upper West Side store because of its closeness to Central Park.
Source: modernretail.co
