Apple is in Talks With Google Over iPhone AI Features

Apple Store Hamburg, Hamburg, Deutschland
Apple Store Hamburg, Hamburg, Deutschland. Photo by Laurenz Heymann on Unsplash

Apple has entered discussions with Google over the prospect of building Google’s Gemini artificial intelligence engine into the iPhone. According to a report from Bloomberg, negotiations are centered on licensing Gemini for certain features that are set to come to the iPhone’s software as well as the branding of the AI integration.

In addition, Apple has also been in open discussions with ChatGPT maker OpenAI about the potential use of its model. Still, it remains unlikely that a deal with either company will be reached before June when Apple will host its annual conference of developers.

Following the news of the Google Gemini discussions, Alphabet stocks rose by 3% in premarket US trading while Apple shares were up by 0.5%. Should a deal be reached between the two companies, Google’s platform will become accessible to two billion active Apple users.

Brian D
Brian loves music and tries to go to a music festival every summer. When he's not listening to music, he writes about movies, food, art, and anything newsy.