Samsung is taking the stage in London for its July 2026 Unpacked event, where the company is set to unveil its latest wave of mobile hardware. The presentation is scheduled to begin at 9AM ET, which is 2PM local time in London, and live coverage is being provided from the venue as well as from a satellite event in New York.
According to the live report, Samsung is expected to introduce three foldable devices and two smartwatches during the event. The coverage team said the liveblog would begin ahead of the keynote, with updates rolling in as the presentation gets underway and reactions following shortly after.
What to expect from the launch
The event is part of what the report describes as the start of a summer hardware cycle for Samsung. While the article notes that the previous Galaxy Z Fold 7 is being shown for reference, the focus is on the company’s current foldable lineup and its wearables push. The reporting team also said it would share analysis of the devices as details emerge.
In addition to written updates, the outlet said it planned to stream after the keynote on YouTube and answer viewer questions live. The liveblog opened with greetings from the reporters covering the event, underscoring the early-morning timing for readers following along in the U.S. and the company’s decision to stage the launch in London this year.
Source: engadget.com
